Yellow Pages New Zealand
An unique Onion-look Whimsical
Yellow Treehouse Restaurant
Yellow Pages's ambitious advertising campaign to build a real restaurant ten metres high in a redwood tree has been completed in December 2008.
The occasion was marked with a traditional ‘roof party’ for the project’s suppliers – all of whom were found through Yellow Pages.
Yellow Treehouse Restaurant
being built on a site north of Auckland, New Zealand. The striking pod-shaped structure will open to the public for a limited time from 9 January to 9 February 2009, when the campaign was complete the ownership passed to the landowner.
The Experience Group has secured the exclusive rights to manage this popular structure and it is now available for use as a private venue.
The treehouse project is part of a large-scale marketing effort by Yellow Pages to promote their services. The campaign includes a spokes-model, a blog, live webcam, contests, and more.
But why a restaurant in a tree? Yellow Marketing Director Kellie Nathan explains that the advertising campaign set out to surprise people and help them see Yellow in a different light.
“We’ve had lots of people questioning whether the treehouse is for real because it is an advertisement campaign. Well, having eaten at the restaurant myself, I can assure people that ... are very real. ... We wanted to prove that just about any mission could be completed using Yellow – the book, online or mobile. And I think we’ve done that!”
Inspired by nature, the treehouse’s stunning design is by Peter Eising and Lucy Gauntlett of Pacific Environment Architects, and has attracted international interest. Lucy Gauntlett was also the photographer of these photos.
When approached by the Yellow Pages to design a treehouse, PEL (Pacific Environments Limited) jumped at the chance. “The tree-house concept is reminiscent of childhood dreams and playtime, fairy stories of enchantment and imagination,” say PEL.“It’s the treehouse we all dreamed of as children but could only do as an adult fantasy.”
The project is indeed magical, located on a rise near the edge of a wood overlooking a stream. The eighteen seat cafe—10m wide and 12m high, with kitchen and lavatories on the ground—is sure to be a hit, but sustainability questions remain.
An unique Onion-look treehouse, the New Zealand’s Whimsical new Yellow Treehouse Restaurant by New Zealand based Pacific Environments Architects Ltd. (PEL) is a stunning architectural feat perched high above a redwood first.
Appearing for all the world like an enormous chrysalis grafted onto a 40-meter-high redwood tree, the project is constructed of plantation poplar slats, redwood balustrading milled at the site, and makes extensive use of natural lighting throughout.
Yellow Pages Treehouse: Onion Like Treehouse
- Award Winning Yellow Treehouse Cafe
Yellow Pages Treehouse: Interior Illustration
By Pacific Environments Architects
(PEL - Pacific Environments Limited)
Day time external view
Yellow Pages Treehouse: Night time external view
Suppliers to the Yellow treehouse project:
The Building Intelligence Group – Gareth Skirrow, Blair Wolfgram, Joe Holden
Pacific Environments Architects – Peter Eising & Lucy Gauntlett
Holmes Consulting – Chris MacKenzie & John Worth, Martin Feeney – Holmes Fire
NZ Strong – Shane Brealey, Paddy Molloy, Megan Roberts; Citywide Construction Ltd - Jim Bellamy
McIntosh Timber Laminates – Owen Griffiths, Sandy Sandiford
ECC Lighting & Furniture – Renee Kelly
NZ Access - John Morrow
C&L Sorenson - Carl Sorenson
Restaurant fit out:
Carlton Party Hire
Dawsons - Graham Dawson
The Redwoods Treehouse, Auckland, New Zealand - The Redwoods Treehouse is also like a wonderland of cocoons and natural light shines through the slats into the restaurant interior located 10 meters above the ground.
Incredible Yellow Treehouse Restaurant Rises Above New Zealand - The treehouse concept is reminiscent of childhood dreams and playtime, fairy stories of enchantment and imagination.
Yellow Pages's New Zealand Treehouse Restaurant - Yellow Pages ambitious advertising campaign 2008, the result is a striking pod-shaped structure treehouse built ten metres high in a Redwood tree near Warkworth, north of Auckland, New Zealand.